The telecommunication industry is in the midst of a major transformation both in terms of business models and technology. This report will show how integrated virtual probes - virtual probes that are co-located with Virtualized Network Functions (VNFs) - solve the challenges of traditional tools by making it possible to probe VNFs in a scalable, cost-effective manner, without loss of network visibility or performance impacts, and stream data records in real-time from the probe into the data analytics engine.
Carriers are looking for real-time analytics to help improve customer experience, revenue generation, and network optimization (figure 1). Integrated virtual probes, integrated directly within VNFs, provide a comprehensive view of real-time subscriber data, enabling a multitude of business cases. By deploying an integrated virtual probe (vProbe) within the vEPC and implementing a real-time analytics solution, CSPs will be able to do the following:
- Cost effectively scale networks and probes
- Avoid critical data gaps during the capture and correlate process in a virtualized environment
- Improve overall customer experience
- Identify new opportunities in presenting relevant offers to existing mobile customers